Quantcast
Channel: SalesWarp Blog » pinerly
Viewing all articles
Browse latest Browse all 3

Promoting Your Ecommerce Store with Pinsites

0
0

SalesWarp - Shopcade

SalesWarp Storefront Management Blog featured the popular pinning site Pinterest a couple weeks ago concerning the potential Pinterest has for E-Commerce promotion. Pinterest, as a successful site, has of course begat many clones (like the men’s version, Gentlemint) and this trend has sparked a product-photo sharing craze that presents a good marketing opportunity for owners of online stores and all E-Commerce platforms in general.

Pinterest and similar sites allow users to highlight images and videos in a manner very much like how Digg, Delicious, and other social news sites allowed users to share articles in the middle of the last decade. Using terms like “pin,” “fancy,” “tag,” and “tap”, pins can mean a significant amount of exposure and traffic.

You many want to introduce yourself to the trend by beginning any pin-based marketing on Pinterest, the pinning-movement’s flagship site — but there are also other pinning and tagging sites that present niche opportunities for targeting specific demographic groups of potential customers. Since the members of each site are self-selected, they tend to follow the same broad lines in taste, relative cost of items and the basic genre of consumer goods featured.

Here is a list of some of the best sites you might want to try if you are interested in low-cost, low-effort promotion with massive exposure.

Fancy

Fancy is part pinning site, part store, part blog, and part magazine, according to its creators. The site allows users to find, share, and purchase products from participating merchants, and may be the best of breed site for online retailers.

Shopcade

Shopcade combines social sharing into a Facebook-based shopping application that allows users to shop together on the site. Shopcade has millions of products already listed, according to some estimates. Shopcade is one of the newest pinning sites with an ecommerce bent.

SalesWarp - Pinshoppr

Pinshoppr

Pinshoppr is an aggregator, collecting Pinterest’s most popular pins and then locates the pictured items for sale online and reposts them. The end result is it is sort of an ecommerce search engine. The site is still evolving, and not yet the ideal marketing tool for retailers, but it has great potential. Like Pinterest, it is primarily focused on women’s interests.

Tapiture

Another site targeting young male consumers, Tapiture is a somewhat NSFW photo-sharing site aimed at readers of The Chive as a cutting edge site featuring humor, gadgets, electronics, upgrades and images of bikini-clad ladies. The site offers a distinct alternative to Pinterest, which at times can seem like a very large wedding registry.

Pinspire

Pinspire is a lot like Pinterest in the way it works, funtionality and function as well as its purpose and audience. It’s still a great portal to target consumers, costing nothing but the time it takes you to post.

Manteresting

Manteresting, as its name implies, is another Pinterest-like site aimed at addressing things other than women’s fashion. Sites like this one may present an excellent opportunity to reach hobby-focused men.

SalesWarp - Curisma

Curisma

Perhaps appealing more to male users, Curisma has a wealth of information on high-tech gadgetry, allowing users to discover, like, and even purchase technology oriented items. Merchants can post and advertise their wares here for free by simply joining and posting about their products.

Gentlemint

Already mentioned above, Gentlemint claims to be “a mint of manly things.” Gentlemint is the masculine answer to Pinterest’s femininity and focus on things like weddings and children’s items. Gentlemint links to articles and similar content, but there are also products placements. This makes it an interesting alternative for sellers promoting blog posts with lots of images.

Chill

Chill focuses its pinning on videos. Because videos are more difficult to produce than still images, marketing on the site will require more work than simply posting on Pinterest, but clever marketers willing to invest in entertainment marketing, may find Chill to be an excellent community to join.

Bo.lt

Bo.lt is a sort of combination Pinterest and Evernote — to use apps as descriptors. The site allows users to permanently store entire pages. The image from the page will be featured, but the entire contest is stored.

We Heart It

WeHeartIt targets an audience very similar to Pinterest’s — but perhaps younger — and offers similar functionality and use.

Knack

Knack is a Pinterest-like wedding registry that allows young ladies to pick the products they most want as wedding gifts. The site could be a good resource for retailers who want to reach the bride market.

Juxtapost

Juxtapost allows private pinning and features an inline “More Like This” feature that can help users find just the sorts of posts they want. Like any of the pinboard sites mentioned here, Juxtapost may represent a marketing opportunity for merchants.

DartItUp

Dartitup is something of a newcomer in the Pinterest-for-men field, but it had garnered significant media coverage. Online marketers seeking male shoppers could find it a good community to market to.

There are many other similar sites, with varying levels of traffic and interest.
AlbumStreet http://www.albumstreet.com/
Lyst http://www.lyst.com
Wanelo http://www.wanelo.com
Svpply http://www.svpply.com
Kaboodle http://www.kaboodle.com
Fashiolista http://www.fashiolista.com
Hitchbydesign http://www.hitchdbydesign.com (for weddings)
Uncovet http://www.uncovet.com
Nuji http://www.nuji.com
FFFFound http://ffffound.com/


Viewing all articles
Browse latest Browse all 3

Latest Images

Trending Articles





Latest Images